Xoana Herrera is an Argentinian director, designer, and illustrator based in Los Angeles, CA, she finished her studies at the University of Buenos Aires.

She loves to find ways to create simple solutions, she gives huge importance to color, shapes and loves creating characters.

She defines her style by the delicate use of geometric shapes to create joyful characters and colorful backgrounds. Before landing in LA, she worked for a number of different studios in both Argentina and Europe.

After 5 years of hard work at Buck, becoming an art director, and also a mom, she moved into the freelance world.

More of my work on Behance, Instagram, Twitter

& Exhibitions

2019 AOI shortlisted | World Illustration Awards | Design Commission
2018 Arte en la Red | Madrid, Spain
2018 LA Design Festival | EDGE Outstanding Creative Talent | LA, California
2018 CCR First solo exhibition | Buenos Aires, Argentina
2016 | 2017 | 2018 Shortlist Judge / The Motion Awards by Motionographer
2016 Winner Best New Talent | The Motion Awards by Motionographer

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Los Angeles, CA 90028



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Coffee Bean